When I set out to start my site selling jewelry, I knew I would have to do some kind of internet marketing. I wasn’t really sure what internet marketing was all about, but I knew it was the key to my business success. After all, why would anyone buy my jewelry if they didn’t know it existed?
I started out by getting a website. I knew that I wanted to name it after myself, but I had been doing some reading about search engine optimization, or SEO. Instead, I took a look at some keywords in the jewelry industry. I ended up naming my site something that was more in line with what people would be searching for.
That was only the first step. Then, I signed up under my business name at all the social media sites. Social media is great, and I had been using it for a while, but it was a bit of a challenge to start thinking about the sites from a professional point of view. I knew I didn’t want to write posts about my lunch, but I had to really think up some relevant, interesting things to say on my social media sites. When I started sharing information that was helpful and entertaining, I started noticing that people started sharing my information as well. That gave me a lot of new visitors.
I tried not to abandon the principles of regular marketing as well. I remembered that I needed to have good customer service. I made sure that I have a separate phone line for my business. Not only that, but I made sure that I had professional voicemail in place. By presenting myself as a professional, people really started to appreciate my business in that way. Moreover, they began to trust me and were more comfortable making purchases with me.
Speaking of being more comfortable, I realized early on that it was important that people get to know me. That is an easy way to set yourself apart from the pack. I made sure I made a video for my site, that showed me making a piece of jewelry. I also started blogging. That way, people would feel a lot more comfortable with me, and would buy from me before they started trusting the companies who were just bombarding them with spammy messages.
One of the things I had to learn about internet marketing was that I had to be calm and patient. I was a little frustrated that things weren’t taking off as fast as I hoped, but I realized that things online take time. Then, I realized that it gave me a chance to start doing other marketing techniques that would also pay off eventually.
Internet marketing is not that difficult once you have an idea of what you should be doing. The information in this article is here to help you realize what opportunities you have in your hands, and I hope you do some of the things I did. Good luck!