If you own a business, that isn’t an online business, you know by now that you have to market your business on the Internet. Conventional ways of marketing in print will work, but is slower and more expensive. People are relying on the Internet for information, shopping and looking for services every day. As a business owner, you want to take advantage of online opportunities to promote your business to the worldwide digital audience.
First, you should have a well-designed website/funnel for your business. This is your virtual presence that represents your business to the world. You need to have high quality content for your audience. The information that you provide should be helpful to anyone who visits your website. Be sure that your website is designed well for content and user experience. Your content should be well-organized so that your visitors can easily find what they need.
Now that you have a great website, you will need to help people find it. You can do this by optimizing your website for keywords that are relevant to your business industry. Think about what words people use to look for the products or services that you can provide. Incorporate those words into your content. Do not stuff your web pages with keywords, but use them in good, helpful context. Use keywords in paragraph headings, titles and as anchor links because search engine bots place more weight on those when they index your website.
Get out there in social media. This is a major way for people to connect to each other. People use social media to tell each other about good deals they find, hot new items, or just to share things that they are interested in. Establish a presence on popular platforms like Facebook and YouTube. Introduce yourself and invite people to follow you. Give them incentives, and be responsive when they comment or follow you. Be authentic, be engaging, be helpful. This is how you build up your brand and a loyal following.
Your connection with your customers will be critically important for small businesses, so spend some time nurturing that. When a visitor posts a comment or a question, respond promptly. Always use a courteous tone so that your visitors will feel respected and valued. Speak to your audience with complete transparency. Consumers are pretty savvy, and they can tell whether you are being authentic or are just full of salesy, desperate, hype.
Give your audience some incentive for joining your community or for sticking with you. People like promotions and giveaways, and they like to share them as well. Lead with value, and give them a reason to come back to you.
Consider participating in online forums and other online communities like Facebook groups that your audience may like to frequent. Post your opinions and advice if you have the expertise, feel free to share useful references otherwise. This is one good way to boost your reputation as a reliable source. Plus, it acts as an ongoing source of free traffic.
Marketing on the Internet takes time, patience and dedication. Results may not be apparent overnight, but you have to keep working at it. Make sure you have specific indicators (KPI) that you can track to measure your progress. Try some of the advice in this article. Just keep your customers in the center of your focus. If you can provide what people need, and they can find you, you will be in a good position for success.