Internet marketing has been the rage for several years, indeed since the very birth of the internet entrepreneurs started to look for ways to make a living online. But is it really all it promises to be? Can one really make a living online or is it merely hype created by those select few that are so lucky that they are earning money by selling this same hype to naive internet entrepreneurs? You will find out in this article.
Internet marketing, also known as online advertising or e-marketing, is such a broad subject that it is hard to cover all the basics in one article. It is true though that there are people that are making a generous amount of money with this way of working. It is estimated that people spend billions online every single year. And not of all that goes to fortune 500 companies like Amazon and the like.
That being said, it is quite a bit harder than most would like to admit. The internet, filled with limitless opportunities also has multiple disadvantages. Let’s take affiliate marketing for example, one of the most popular and well-known ways to make money online; selling other people’s (digital) products. In most niches, otherwise known as subjects or topics, there is so much competition that it is hard for anyone to sell even one product.
There are however, also other ways to make money online, one of which is by applying to online jobs. Most of these jobs are available on freelance sites, where employers choose the right candidate for the job they posted. Is it easy to get a job like that, working from home? It surely can be done. Even though there is a lot of competition as well, it is substantially less than trying to sell a product in the weight loss niche.
But can freelance jobs actually be seen as internet marketing? After all, you are not really trying to sell anything. Is that so? In fact, you are trying to market yourself, or at least your set of skills. So basically speaking, this is part of internet marketing too, though not as popular as affiliate marketing or e-mail marketing.
E-mail marketing is another way of making money online. What you do is build a list of people that subscribe to this e-mail list and continuously market to them. This is actually seen as one of the most effective marketing techniques, since you can reach a large audience that has already expressed an interest into your topic, all at once. The amount of money that can be made is huge. And the competition is a lot less than in affiliate marketing. Building your list can be one by paid advertising on major traffic holders, like Google or Facebook.
So you see that it is quite possible to make a living with internet marketing. The main problem is the time spend to make it work. Therefore, it can only be advised to look for a regular job if you are in dire need of cash.